Overall coordination.
b) License to obtain and follow up with PRO works.
c) Assisting CEO / Managers in all work scope.
d) Monitoring and Handling Shipments from different countries.
Ap
Company Name
Position
Industry
Date Joined
Work Description
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BIN YOUSEF GROUP OF COMPANIES (Doha Qatar)
PR & Marketing Executive / Event Officer
Marketi
January 20, 2007 Date left: October 2019
Fashion and Retail Industry assisting Food and Beverages- Luxury Brands such as ESCADA,
KENZO, MAXMARA, MULBERRY, MONCLER, some evening gowns as well as COMMERCIAL
BRANDS like HEATWAVE , PRETTY SOLE AND BABYCARE.
PR, ADVERTISING & MARKETING EXECUTI OFFICER
a). Preparing marketing plan & advertising plan per season
b). In charge of Marketing activities such as sale, promotion, event etc
c). Checking & reviewing all the marketing tools which received from brand
d). Implementing various type of marketing assets, materials & collaterals such as poster,
flex banner flyers, signage’s, print ads, brochures stickers & Christmas assets overview etc.
e). In charge of Marketing elements which to be ordered from the brand like tactical
brochure, post cards, Christmas elements, seasonal stickers, canvass bags any freebies and
share to the store
f). Launching of new collection through advertising campaign per season, received from the
brand
g). In charge of Marketing and advertising campaign budget based on buying spend per
season
h). In charge of Marketing advertising request
i). In charge of Direct marketing like sending e-shot per season (artwork received from
brand), social media networking sites like Facebook, Instagram, twitter, Pinterest, bloggers
etc.
Direct mailing through our database including post card, tactical brochure, invitations, etc.
j). Outdoor campaign - subject for further discussion with managers & management.
k). selecting what is best in terms of local magazines & newspaper for advertisement
l). Pitching articles, press releases clippings and have featured towards local magazines on
monthly basis
m). Gathering all the materials especially images, seasonal text, event text, etc. received
from brand on time
n). Monitoring all the press release, photo release, advertorial, print ads featured in the
magazine (and compiled them)
o). Preparing a report on monthly basis regarding what we have done locally in terms of
print media (scan all the hard copies and send across to them)
p). In charge of Event per season further discussion between BYG management & brands
II. Visual Merchandising Matter
a). In charge of Technical window display per season + Christmas season its either local or
international (it depends on the concept given by the brand) b). Reporting on monthly basis
with the VM
d) Dealing with all Procurement System with Company contacts, keeping a track and
monitoring list.
e) HR over all in charge, preparing payroll and hiring staff (local & overseas), updating
and monitoring Master’s List all documents as well as dealing with agencies.
f) Preparing meetings and managing workers.
g) Admin coordinator in General.
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