Leading the planning process / Pitches
Sharing your own best practices from other planning experiences
Understanding the client’s business needs, and how our strategies will deliver on their objectives and KPIs
Developing fresh insights about the attitudes, needs, behaviors and relationships of all stakeholders
Uncovering and interpreting relevant cultural and social trends
Assessing competitive strategies and uncovering white space opportunities
Developing and delivering the brand strategy, from vision and essence to positioning and messaging architecture
Partnering with the creative team to ensure that creative delivers the strategic objective
Becoming an indispensable team member and delivering client statisfaction
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