Job Description:
Brand managers work to ensure that a brand remains recognizable, up to date and exciting to customers, plan ways to promote and change the public perception of brands, also responsible for making sure that branding is consistent across advertising and campaigns.
Responsibilities and Duties
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and
sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices, and tactics
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