We are seeking a dynamic and creative Digital and Social Media Manager to join the first all in one educational app for mum in the format of a mobile app. It has just been launched on the app store. The ideal candidate will be passionate about digital marketing, motherhood, and creating engaging content tailored to the needs and interests of moms. As our Digital and Social Media Manager for the mom lifestyle app, you will be responsible for crafting compelling content, editing videos and reels, writing captivating captions, and helping in launching and managing our presence on platforms such as YouTube, TikTok, Instagram, Pinterest, Facebook as well as managing the Ads on Facebook and Google.
Key Responsibilities:
Execute a comprehensive digital marketing strategy to increase brand awareness, engagement, and conversions among moms.
Create high-quality, engaging content including videos, reels and written posts that resonate with our mom audience and address their lifestyle needs and interests.
Edit and produce visually appealing videos for social media channels, ensuring brand consistency and quality.
Write compelling and effective captions, headlines, and descriptions that speak to the experiences and challenges faced by moms, while also providing value and inspiration.
Engage with mom communities and influencers on social media platforms, commenting, liking, and sharing relevant content to increase visibility and foster connections.
Manage and optimize advertising campaigns on Facebook Ads and Google Ads to reach and resonate with our target mom audience.
Monitor and analyse social media metrics and performance to track the effectiveness of campaigns and identify areas for improvement.
Organise Webinars, Facebook Live, IG Live and launch a promotional campaign on social medias before the events to increase awareness
Create flyers and Banners on Canva
Assist in content creation during live events and masterclasses
We are a startup so you will be the first employee and there would be a lot of opportunities to grow along the growth of the company.
Position is home based as we do not have an office yet
Experience in editing videos and managing different social media platforms is required.
Experience in Wellness and Nutrition is desirable.
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