A digital marketing executive is responsible for developing and executing digital marketing campaigns for a company or organization. Their duties often include analyzing market trends, identifying target audiences, creating content for digital channels, and monitoring social media and web analytics. A digital marketing executive may also collaborate with other departments such as sales, product development, and customer service to ensure that marketing efforts align with overall business goals. They must stay up-to-date with the latest trends and technology in digital marketing to ensure that campaigns are effective and relevant.
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