Kuwaiti/ Arabic Copywriter

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Job Description

I. GROUP OVERVIEW

With a reputed 20 years in the market, The Meaza Group is made of multi-divisional entities and subsidiaries; specializing in contracting, trading, events and digital industries; in Kuwait and across the MENA region. This occupation is at Crackwits, the boutique digital agency for advertising, social media, branding, website and mobile app design and development.

II. TALENT SPECIALTY

The Arabic Copywriter is responsible for writing content in Kuwaiti and colloquial Arabic, English is a plus.
This role requires creative, linguistic and analytical skills. The crafted Arabic content should be original, fluent, targeted and engaging for advertising and marketing purposes. Catering to TTL mediums, but not limited to;
such as social media channels, campaigns, websites, mobile apps, blogs, SEO, branding and strategies.

III. OCCUPATION REQUIREMENTS

 Work closely with the Senior Content Marketing Manager on all deliverables and deadlines
 Brainstorm ideas and concepts for various briefs, individually and with other team members
 Devise creative and on-point content for TTL mediums serving both advertising and marketing purposes
 Coordinate with Project Managers simultaneously to answer all requirements in a timely manner
 Adhere dynamically to various brands’ tone of voices and content types
 Craft bra names, slogans, positioning taglines, headlines, scripts and more
 Stay tuned with recent trends and eventful happenings
 Manage posting schedule and flag issu encountered
 Analyze brands’ performances on social media and draft monthly or bi-weekly reports
 Respond to requests in a timely manner and strictly meet deadlines
 Align, update and report to the Senior Content Marketing Manager on the work progress frequently
 Attend meetings with team members for quick updates and assessments on all ongoing projects
 Assist with strategies and pitches, where and if applicable
 Attend weekly meetings for the scope of work’s orientation, and highlight necessary pointers
 Abide by agency guidelines, regulations, protocols and manners

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Candidate Requirements

IV. EXPERTISE & EXPECTATIONS

 Written and verbal communication skills in Arabic, English fluency is a plus
 Kuwaiti national or Arab expatriate who knows the local culture and language well
 Creative, multimedia and digital background is a must
 Proactive, flexible, positive and solution-oriented thinker
 Strong team player with great interpersonal skills
 Ability to observe, learn, listen and take initiatives
 Ability to multi-task and manage various projects’ deliverables simultaneously
 Capacity to manage stressful workload situations and abrupt requests
 Attention to details
 Knowledge in utilizing Apple devices and softwares such as Keynote and Microsoft’s MS Word, Excel, etc.
 Ability to adapt to newly incorporated digital tools and platforms by the company a clients
 Ability to optimize digital content in terms of SEO is a plus
V. DYNAMIC CONDITIONS

 Multi-task, perform under pressure and strictly respect deadlines
 Work with flexibility in regards to working hours
 Adhere to special work conditions and abrupt requests

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Skills Required

• Copy Writing

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