We are seeking a highly creative and motivated Marketing Executive and Content Creator to join our team in Dubai and drive our marketing initiatives, social media, newsletter creating and website management.
As the Marketing Executive you will be responsible for working alongside the CEO in creating the overarching marketing strategy for all elements of Scarlett Poppies, creating compelling stories and information about the brand that resonates with our customers and brings more focus to the collections and creates engagement and sales.
As a Content Creator, you will play a crucial role in developing and executing compelling visual content across various platforms. You will be responsible for being up to date with trends within the world of content and how we can maximize this to take the brand to the next level.
You will be responsible for understanding the brands DNA and how to communicate it to all customers across all platforms. Your expertise understanding the landscape of social media and customer service will be paramount in this role.
If you are a dynamic and driven individual with a strong creative vision and a desire to work with a talented and artistic team, we encourage you to apply. This is a unique opportunity to grow with a brand that is making waves in the fashion industry.
Responsibilities:
•Develop and execute visually captivating social photography and videos that align with the brand's aesthetic and storytelling.
•Collaborate with the team to create engaging campaign materials, social media assets, digital ads, email newsletters, and website visuals.
•Create and edit videos to enhance the brand's storytelling and promote products or services effectively.
•Maintain a strong understanding of the target audience, brand guidelines, and marketing objectives to create content that resonates with our customers.
•Collaborate with the design & sales team to develop visually appealing trade show materials that showcase the brand and products.
•Stay up to date with current industry trends and emerging visual content techniques to continuously improve the quality and impact of our content.
•Collaborate with cross-functional teams, including marketing, design, and product development, to ensure content aligns with overall brand strategy.
•Manage and organize a library of visual assets, ensuring accessibility and easy retrieval for future use.
•Overseeing a Monthly social calendar with social grid layouts and campaign messaging
•Identify key moments to activate the Scarlett Poppies brand across the editorial calendar through a mix of monthly, seasonal, rapid response, and always-on content
•Become a champion of the company social community, making sure our content reflects the interests and needs of our audience
•Leverage a consistent measurement plan to ensure that content performance is evaluated correctly
•Lead all content publishing, weekly social calendar with social grid layouts, and community management, including engaging fans, followers, prospects, partners and aspirational customers through comments and Direct Messages. Respond to DMs from customers within 2 hours during working hours
•Manage and grow the Scarlett Poppies social media influencer program
•Assist in website management and updates including reviewing ATS and understanding how to push styles through communication on social and newsletter to consumers
Please note that we are seeking a young and energetic candidate for this position. We are looking for the right person so if you do not meet all requirements but feel that you are the right fit, please feel free to apply with a cover letter highlighting your skills and previous experience.
For applications, kindly email your CV and cover letter to ***
Requirements:
•Bachelor's degree in a relevant field or equivalent practical experience.
•Proven experience as a content creator, importantly within the fashion or similar industry.
•Strong understanding of marketing principles and the ability to translate them into compelling visual content.
•Excellent creative and conceptual thinking, with a keen eye for detail and aesthetics.
•Experienced with social media platforms and their respective content requirements.
•Strong organizational skills with the ability to manage multiple projects and meet deadlines.
•Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
•Ability to adapt to changing priorities and thrive in a fast-paced, deadline-driven environment.
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