· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door .
· Deploy successful marketing campaigns and own their implementation from ideation to execution .
· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis .
· Produce valuable and engaging content for our website and blog that attracts and converts our target groups .
· Build strategic relationships and partner with key industry players, agencies, and vendors
· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely .
· Oversee and approve marketing material, from website banners to hard copy brochures and case studies .
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals .
· Analyse consumer behaviour and adjust email and advertising campaigns accordingly.
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