The potential sales growth for AGM can come from synchronizing several strategic actions as follows: 1. Establish AGM brand in Riyadh market by selecting the right key distributor and by implementing a smart marketing plan (4P), 2. Regain CPVC market share back from PPR by employing a proper marketing plan that focuses on communicating the comparative advantages of CPVC over PPR to each consumer segment using the most effective marketing channels, 3. Expand the brand presence in the Eastern and south region by putting a short- and medium-term plan to acquire a higher market share, 4. Export to Egypt and Libya markets, 5. Capitalize on AGM brand to market CPVC cement and pipe cleaners, a 6. Expand market presence in government projects.
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