Role:
· Develop, implement and manage social media strategy in UAE and KSA
· Define critical to business social media KPIs
· Manage and oversee social media content across all channels
· Measure the success of every social media campaign and report monthly
· Stay up to date with the latest social media best practices and technologies
· Use social media marketing tools such as Hootsuite
· Monitor SEO and user engagement
· Communicate with industry professionals and influencers via social media
· Assist and produce new ideas in creative concepts
· Present finalized design concepts in a professional manner visually
· Working with a wide range of media, including photography, design, web design
· Master artwork adaptation to apply to different deliverables for campaigns
· Updating of all collaterals in English and Arabic languages
· Photography and image sourcing for new creative concepts
· Develop and maintain a marketing artwork archive for all artwork files
· Oversee and implement all internal photo shoot request, such as conferences and events and special events for PR coverage
· Design online and offline marketing collaterals (e.g., brochures, catalogues)
· Design graphics and create visually interesting animations
Skills and Qualifications Required:
· Minimum of three years experience in graphic design and Social Media Specialist or similar role
· Proficiency with all prevalent MS Office programs as well as Adobe Suite, specifically Photoshop, Illustrator, Premiere Pro, InDesign and After Effects
· Knowledge of production methods in graphic arts, printing, film, radio, and television
· Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok and YouTube
· Understanding of SEO and web traffic metrics, experience using tools to publi
· Excellent knowledge of regional (Middle East) and global trends
· Fluent in English, with a great understanding of Arabic culture
· Experience with executing and implementing channel and audience research
· Good understanding of social media KPIs
· Familiarity with web design and publishing
· Excellent multitasking and presentation skills
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