*Develop and execute overall brand social content and channel strategy, creating and implementing content calendar.*Act as community manager of all brand social media platforms including content creati and moderation of all engagements, regular monitoring of accounts and representing the brand with appropriate responses.*Provide regular performance measurements of social channels, social campaigns and overall content performance.*Conceptualize, produce, direct and edit (when necessary) brand content (video and imagery) for consumers and network.*Aid in managing creative and advertising agencies regarding social strategy, advertising and branding projects.*Support the Brand Marketing Director with brand initiatives, including national brand campaigns and content development.*Work closely with the marketing team to develop eye-catching social media campaigns that help to achieve corporate marketing goals related to lead generation and recruiting efforts.*Embrace our brand identity, develop messaging for creative with strong engagement or direct calls to action.*Assist in social media ad creation and performance measurement with the ability to provide insight into strategy recommendations based on data and analytics.*Serve as educator to network agents and leaders, teaching the best methodologies for applying social media to drive business objectives at a local level.*Represent department in content strategy meetings which align with public relations, digital and operations key collaborators.
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