1. Create marketing plans geared toward end users for each key product within portfolio, in line with
strategy and targets and within budget.
2. Work with the in-house designer to produce materials of visual impact and within brand
guidelines.
3. Develop new ideas for reaching end user markets using the latest in electronic technologies.
4. Plan and implement advertising and promotional strategy and activities.
5. Communicate to rest of marketing team about new innovations and how they can be used to
leverage marketing efforts.
6. Write copy for each product, reflecting key messages, features and benefits (articles, marketing
materials etc).
7. Identify trendsetter ideas by researching industry and related events, publications, and
announcements; tracking individual contributors and their accomplishments.
8. Involve key stakeholders for product at each stage of campaign, and report results once
completed.
9. Preparation & delivery of marketing plan within key objective.
10. Locates or proposes potential business deals by contacting potential partners; discovering and
exploring opportunities.
11. Screens potential business deals by analyzing market strategies, deal requirements, potentials and
financials; evaluating options; resolving internal priorities; recommending equity investments.
12. Liaison with media and publishers as required.
13. Ensuring that any marketing material do not deviate from the established.
14. Build Brand image of the business.
15. Protects organization's value by keeping information confidential.
16. Market research and competitor analysis.
17. Maintains up to date with professional sector news.
18. Supporting the development of the website.
19. Focus on both business growth and client retention.
20. Use email and other electronic marketing techniques to inform customers of new products and
generate sales.
21. Create and implement marketing communications for books from pre-publication to postpublication.
22. Liaise with Events Coordinator to maximize visibility at conferences, including compiling a list of
products and literature to displ, producing delegate inserts, etc.
23. Where appropriate, attend key conferences to manage booth, do customer interviews and focus
groups.
24. Keep website up to date as necessary using the internal web administration tools.
25. Using knowledge of the market and competitors, identify and develop the company’s unique
selling propositions and differentiators.
26. Perform market research to assess viability of potential new products and to measure success of
recent campaigns.
27. Develop business strategies and achieve performance targets.
28. Generate leads for products and services.
29. Attend to customers’ queries and provide appropriate solutions.
30. Events planning, organization and execution. Identify opportunities for campaigns, services,
and distribution channels that will lead to an increase in sales.
31. Develop strategies and deliver excellent sales and after-sales services to maximize sales,
customer
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