Assist in the development and implementation of the company’s brand strategy
Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for measuring program success
Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
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